Your business name and logo is your “brand”. This is the symbol you use to represent your company in the marketplace. A simple, high quality logo etches itself into your customer’s minds so that they automatically think of your business when they need your particular service. This logo, or any other image you use in promotion, has to be vectorized in order to be reproduced with any degree of precision. You can do this in a limited manner yourself, with available editing programs, or you can contract with a professional like Vectorize Now for a slight fee. Visit our site here, vectorizenow.com.
What Should Be Vectorized?
Anything you want reproduced in print, engraving, or embroidery needs to be vectorized. If you scan a photo or drawing into your computer, it is saved automatically as a raster file. This image has poor resolution, in comparison to the original. The resolution of a raster image is about 70 dots per inch, which creates pixilation when the image is magnified. This is the stair stepping effect you see with edges. It messes up shading, too, and interferes with gradients, often looking like water spots or damage to the image, simply because of the rough rendering of the image.
Some people take a scanned image and import it into a CAD program, thinking they can vectorize the image in CAD. However, CAD only reads vectorized images. Raster images cannot be satisfactorily edited until they are converted to a vector image.
For the purpose of CAD, you can often use auto-vectoring. This will automatically vector images to the point where CAD can use them. However, for a polished, professional look, hand vectorizing is often called for.
The vector formats used by CAD programs are WMF, SVG, and DXF. The drafting program also reads AI and EPS files.
Raster files are the familiar bitmaps, BMP, PNG, and JPG files. TIFF is another commonly used raster file. None of these files will interface with professional printers. If you want to produce a 3D image or text for your company, it will have to be converted to one of the vector formats.
If you have a large inventory of files that you want converted to vector format, you can use software available to make the switch. In some cases, you may want to send the files to a professional to finish out with a professional touch.
If you can print an image at your office, it is probably a raster image. That is because it takes a special vector printer to produce a vectorized image. You might auto-vectorize images yourself and send them to your CAD program, but you will still have to have access to a vectorized printer for results.
Engraving, stamping, and embroidery machines will also require vectorized images. If you plan to have your logo stamped into metal, cut into wood, or molded into plastic, professional vectorization is recommended.